Sunday, October 07, 2012

WAY lower prices on

I have totally re-evaluated my pricing on my web site.  I have had this web site for a few years now and I get a sale here and there but nothing very steady.  Since I have had my Etsy site, I have really enjoyed having the connection to other beaders - my customers.  I have been updating my files, adding more photos to them and lowering the prices.  Times are hard all over and if you pay $11 for one tutorial, you have to buy supplies to make it with and that can hurt the pocket!  Then I thought about how you buy one book and get many patterns for $15-$20.  You buy a magazine and get many for even less than that. Sure, my tutorials are going to be far more detailed than the magazine and sometimes the book will have, but that is how they should ALL be.  I'm not paying for a 5000 initial book printing.  I'm not selling advertising space to have places to put the patterns in the magazine.  You will be the one paying for the ink and the paper or you can just bead it off the laptop or e-reader screen and save the paper and ink all together. 

So I spend X hours designing the piece or the pattern.  If it's a tutorial, then I have to make diagrams and take photos.  The reality is that no matter HOW much time I have into the designing and creating the file you get when you purchase them, if I price them too high, they will only sell a couple times.  It's the teeter totter of price it too low, and I am under-valuing my work and price it too high and no one ever buys it.  I designed it TO BE BEADED UP BY OTHER BEADERS!  So I have decided that as gas climbs higher and higher, so that even a trip to the bead store has to be one where I have other errands to do as it's 20 miles each way for me.  I deided I just might not be the only one who would like their beady budget stretch it a little farther.

So HAPPY BEADING!!!!  Keep watching for new patterns.  I have a couple on my list of things to get done this week.

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